Maintaining Optimism in the Face of Reality. Occasional observations on the state of the world, society, business and politics. Usually anchored by facts, always augmented by opinion.
While you're at the LRC site, take a look at the first really harsh negative ad, possibly one of the most powerful ads ever, LBJ's "Peace" ad. LBJ's campaign revolutionized political advertising and anybody who thinks campaign ads are "more negative than ever" should really watch. Basically the ad paints a clear choice between, LBJ and death by nuclear holocaust.
And while I'm on LBJ ads, it's interesting how much Bush's "The Choice" ad that starts with a VO of "When it's finally quiet..." and ends with "Alone in the booth, why take the chance?" parallels the message of LBJ's "Voting Booth."
LBJ also brought out a great ad that runs over 4 minutes, "Confessions of a Republican," in which a lifelong born-and-bred Republican explains why Goldwater is entirely different, and a little scary.
As long as I'm on the ad subject, I've already written about the Club for Growth's fantastic and very humorous ad, "Indecision," that highlights Kerry's wishy-washy nature. It's funny, as I can't think of any campaign advertising throughout history that actually criticized someone for flip-flopping.
Maybe it's because this is the first election where someone is running for President who actually seems to lack any real conviction other than his own naked desire to be President. Sadly, I can't expect it will be the last.
If you're interested in political advertising, these are some books that might interest you:
- Joe McGinniss' "The Selling of the President" is a seminal work in the field, probably the catalyst and bible for many of todays politicos. It follows the story of the technicians who made Nixon's 1968 victory a reality.
- Kathleen Jamieson's "Packaging the Presidency" is on it's 3rd edition and covers races in depth from 1952 through 1996. The fact that it's published by Oxford University Press is testament to the quality of the work, and it is essential reading for those who want to dig into campaign management issues.
- For a detailed analysis of selected advertising, Diamond & Bates' "The Spot: The Rise of Political Advertising on Television" is a good resource that drills into the 1988 and 1990 campaign seasons. In 1997 Diamond collaborated with Silverman to write "White House to Your House: Media and Politics in Virtual America."
- Darrell West has a rather spendy ($50) tome from CQ books "Air Wars: Television Advertising in Election Campaigns, 1952-1996" that looks interesting as well, but I can't speak to it's quality or thoroughness.
e-mail post | Link Cosmos | [Permalink] | | Thursday, October 28, 2004