Maintaining Optimism in the Face of Reality. Occasional observations on the state of the world, society, business and politics. Usually anchored by facts, always augmented by opinion.
Rap artists are accustomed to name-checking prestige car, clothing and jewellery brands in their lyrics. But if McDonald's has its way Snoop Dogg, Jay-Z and 50 Cent may soon be giving it up for the humble beefburger.I have a number of thoughts on this, as a business and marketing concept. But I am posting because the thought inspired me to bust a rhyme, as they say:
The fast-food giant is reported to be launching a campaign that will offer financial incentives to rap artists who mention its Big Mac burger in their lyrics. McDonald's will not pay an upfront fee, but intends to pay the artist between $1 and $5 (53p-£2.68) each time a track is played on the radio. It hopes to have several such songs on the airwaves by the summer.
Walt Riker, a spokesman for McDonald's in the US, said the initiative would be conducted by the US marketing firm Maven Strategies, which last year managed to get Seagram's gin mentioned in five rap songs.
I'm not a musician, just a hack
Using my rhymes to pimp the big mac
It’s got a beef patty and some cheese
Smell that sauce wafting in the breeze
My bitches they love the sesame bun
I say I got your beef right here, hun.
e-mail post | Link Cosmos | [Permalink] | | Tuesday, March 29, 2005